May 10th 2016
The 1to1 Roadshow in Paris had a special flavor this year. The breaking news from the day before – the acquisition of StickyADS.tv by Freewheel, subsidiary of Comcast – got everyone excited about the new opportunities offered to boost their programmatic video strategies. Exciting times! The venue could not have been chosen better: Paris and New York were never so close to each other. Take a peek at the Gallery section, you will understand why…
The TV guys – TF1, M6, France Televisions, Next – were in DA boat! Their speed-dating agenda was packed. Premium publishers and syndicators – Webedia, La Place Media, Conde Nast, SublimeSkinz, The Moneytizer – were also quite busy during this, now very much appreciated, business rendez-vous, meeting up with the big guys from the demand side. Cadreon, Amnet, Omnicom Media Group, AOD, Spafax, TabMo were on the look out, searching for the perfect deal! Networking hours kept the business momentum high with nearly 70 people rocking the boat with very special guests such as Canal+, Rubicon, Nugg.ad, NRJ…
They were heroes, but not just for one day. Vincent Flood from Video Ad News immortalized the acquisition of StickyADS.tv by Comcast-owned FreeWheel with an exclusive interview of StickyADS.tv’s COO and co-founder Gilles Chetelat and Freewheel’s European Managing Director, Thomas Bremond. Plans for a programmatic video world domination?
All the Paris 1to1 Roadshow guests also felt the excitement of this new adtech “wedding”, empowering them to find their perfect date to strike the right deals. Feeling like programmatic heroes, nearly all kidnapped their customized Thor statuette.