More than 30 people attended the speed dating. On both sell side, we got top of the notch players : TF1, France Télévisions Publicité, La Place Media, M6, Yahoo!, Webedia, Next Radio TV, Overviews. The buy side did match up with Affiperf, AOD/Vivaki, Cadreon/IPG Mediabrands, Mindshare, OmnicomMediaGroup, Tradelab, Xaxis… The networking session attracted over 50 people with great names joining us such as Tube Mogul, Havas, Turn, BrightRoll, MediaMath, ClickOn, ComScore, Viuz… Everybody got what they were looking for: deals! The buy-side, Fabien Josière, from Affiperf really enjoyed the event concept: “It’s a really great event to be their today. Because it is the first time that we can meet publishers and make deals, discuss about techniques and about the market and how to evolve in the market together.”.
A sunny business day on a rooftop, what else? Well, we might want to reconsider. One of our guests had to fight over some ivy leaves landing right on top of his head during his speed dating meetings. He successfully managed to remain particularly patient throughout the meetings. Business is business!