November 23rd 2016
After Hamburg and Paris, we headed for United Kingdom on November 23rd for our very first edition of the Roadshow in London. We were a stone’s throw from Regent’s Park, Warren Street and Euston. The atmosphere felt cosy at The Refinery.
Thomas Bremond, Managing Director Europe at Freewheel & Emmanuel Ogidan, Sr Sales Director – Supply at StickyADS.tv were happy guests, stating that for the first time, they could enjoy an event since they did not have to sell anything. Publishers were the ones doing the heavylifting, negotiating with UK demand partners.
We got some nice names joining us from the UK premium publishing and broadcasting world, namely IBT, Dennis Publishing, Dingit.tv, Samba Networks, Video intelligence, FilmOn, The Lad Bible. The trading desk crowd was also there for this business-focused afternoon: Infectious UK, Amnet EMEA, Sojern and Blue 449. The buy-side and the sell-side got along pretty well and many deals were concluded. Everybody loves the Roadshow!
We always start a day with a smile at the Roadshow and end it with champagne. That’s why even passers-by tried to usher themselves in to enjoy the cocktail party.
The multicultural food vibe of the the Refinery got them quite envious: pizzas, burgers, fish and chips, risotto, churros…
We ain’t sorry!