Seeing so many publishers in one morning offered many new insights and possibilities for buyers. Walking around the tables where speed datings were happening, the programmatic chatter did not stop: “Premium Inventory”, “Private Exchanges”, “Deal IDs”, “TV Broadcaster”, “Pre Roll”, “In-Text Roll”, “Brand-Safety”… Programmatic Video was the rockstar of online advertising.
More than 20 people attended the speed dating. On the sell side, we got lots of great players : Massarius, Video Media Groep, Streamads, Ster, Just Premium, BrandDeli. The buy side matched up, with Media Science, Yieldr, Platform 161, Strictly Digital, Pervorm. Everybody got what they were looking for: deals!
The weather changed overnight. And we had to say goodbye to the amazing rooftop and say hello the Floor17 Restaurant! Never mind, we adapted, the 1to1 Roadshow must go on!